SINGAPORE, March 1, 2004 - King Group has won the prestigious ATW Silver Award for the Group’s branding campaign developed for long-time client AirLiance Materials.  The award competition, held annually by Air Transport World, is one of the only major award competitions of its kind.  Unlike other competitions, the ATW judging panel consists solely of respected leading top management professionals within the B2B community for which the campaign was targeted.

It is the second ATW award in three years won by King Group for work done for AirLiance Materials, a joint venture of Lufthansa, United Airlines, and Air Canada.  Originally retained to help name and brand the company at the time of its inception (1998), King Group has co-managed brand development and executed all phases of marketing communications for the company including advertising, public relations, web, video, collateral, trade show and direct mail.

King Group Integrated Marketing Communications specializes in brand development for corporations and their products through integrated marketing communications. Specifically, the company provides a wide range of services including strategic and branding plan development, research, advertising production and placement, public and trade relations, website and electronic media services, brochure and collateral material development, direct mail and database services, trade show and event support, video and film production.